Posts Tagged ‘Sony’

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully’s temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.

Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs’ chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.

With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

Bio:
Steven Paul Jobs (February 24, 1955 — October 5, 2011) was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. Jobs was co-founder and previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs directed its aesthetic design and marketing along with A.C. “Mike” Markkula, Jr. and others.

In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC’s mouse-driven graphical user interface, which led to the creation of the Apple Lisa (engineered by Ken Rothmuller and John Couch) and, one year later, of Apple employee Jef Raskin’s Macintosh. After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets.

In 1986, he acquired the computer graphics division of Lucasfilm Ltd, which was spun off as Pixar Animation Studios. He was credited in Toy Story (1995) as an executive producer. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney Company in 2006, making Jobs Disney’s largest individual shareholder at seven percent and a member of Disney’s Board of Directors.

In 1996, NeXT was acquired by Apple. The deal brought Jobs back to the company he co-founded, and provided Apple with the NeXTSTEP codebase, from which the Mac OS X was developed.” Jobs was named Apple advisor in 1996, interim CEO in 1997, and CEO from 2000 until his resignation. He oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and the company’s Apple Retail Stores.

In 2003, Jobs was diagnosed with a rare form of pancreatic cancer. Though it was initially treated, Jobs reported of a hormone imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health declined. In August 2011, during his third medical leave, Jobs resigned as CEO, but continued to work for Apple as Chairman of the Board until his death.

On October 5, 2011, he died in his Palo Alto home, aged 56. His death certificate listed respiratory arrest as the immediate cause of death, with “metastatic pancreas neuroendocrine tumor” as the underlying cause. His occupation was listed as “entrepreneur” in the “high tech” business.

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From Addictedtosuccess.

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From addictedtosucess. :)

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Figure out where you need to focus your energy, and then use the 80/20 rule

Devote 80% of your energy to the most important 20% of your activities. Remember that you can’t be everywhere, know everyone, and do everything. And avoid multitasking: it can cost you 40% efficiency.

 

Thinking is a discipline. If you want to be better at it, you’ve got to work at it

Consider developing a thinking schedule like Chick-fil-A CEO Dan Cathy, who sets aside a half day every two weeks, a whole day every month, and two or three full days every year.

 

Smart thinkers expose themselves to different ideas and types of people

They’re also selective about spending most of their time with people who challenge them.

 

It’s one thing to have an idea, another to follow through

“Ideas have a short shelf life. You must act on them before the expiration date.”

 

Thoughts need time to develop. Don’t just settle on the first thing that comes to mind

Remember the last time you had a brilliant idea at 2 a.m., but it sounded sort of ridiculous when you woke up the next morning? Thoughts need to be “shaped until they have substance” and need to stand the test of “clarity and questioning.”

 

Smart people collaborate with other smart people

Thinking with others yields higher returns. It’s like giving yourself a shortcut. That’s why brainstorming sessions are so effective.

 

Reject popular thinking (which often means not thinking at all)

Too many people act, hoping that others have thought things through first.To reject popular thinking you must be OK with feeling uncomfortable. Also remember that right now, there are a bunch of other people out there deciding to think for themselves — and they’re the ones who are successful.

 

The best thinkers plan ahead, while leaving room for some spontaneity

When you’re strategic, you reduce your margin of error. Simply having vague ideas of where you are and what you want to accomplish will get you no where.The keys to being strategic: 1. break the issue down, 2. ask why the problem needs to be solved, 3. identify the key issues, 4. review your resources, 5. put the right people in place.Henry Ford once said, “Nothing is particularly hard if you divide it into smaller parts.”

 

To think differently, do different things

Try new routes to work, meet new people, read books you might even consider boring. The key is exposure to new ideas and ways of life.

 

To appreciate others’ ideas, you need to value other ideas

You can’t think you’re always right. Give other concepts a chance.

 

Have an agenda — for the day, and when you meet with people

Too many people only plan for the day. Smart thinkers take time to plan out their weeks, months, and long-term goals — and then they follow through.They also don’t walk into meetings, parties and coffee dates blind. They decide what they want to learn from people before walking through the door.

 

Reflective thinking gives you perspective and confidence in your decision-making skills

If you’re not reflecting, it’s holding you back more than you think.As Socrates said, “An unexamined life is not worth living.”

 

Get over negative self talk. Winners think in terms of “I will” and “I can”

Smart people don’t see limitations. They see possibilities.Former baseball star Sam Ewing once said that “nothing is so embarrassing as watching someone do something that you said could not be done.”

 

Creative people are dedicated to ideas

They embrace ambiguity, don’t fear failure, and hang out with other creative people.

 

Naturally optimistic people find it hard to be realistic thinkers

A realistic perspective allows you to get close enough to a problem in order to tackle it. Facing potential consequences also helps you be more efficient, and it gives you credibility.To become a more realistic thinker, you must: 1. appreciate the truth, 2. do your homework and get the facts, 3. think through the pros and cons, 4. consider the worst-case scenario, and 5. align your thinking with your resources.

 

At the end of the day, it’s important to remember we can all change the way we think

“Learning how to master the process of thinking well leads you to productive thinking. If you can develop the discipline of good thinking and turn it into a lifetime habit, then you will be successful and productive all of your life.”

 

Source Taken From The Book : How Successful People Think: Change Your Thinking, Change Your Life

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